Online Magazine (E-zine)

Online Magazine

An online magazine is published on the World Wide Web and called a webzine.

An ezine (also spelled e-zine) is a more specialized term appropriately used for small magazines and newsletters distributed by any electronic method, for example, by electronic mail (e-mail/email, see Zine). Some social groups may use the terms cyberzine and hyperzine when referring to electronically distributed resources. Similarly, some online magazines may refer to themselves as “electronic magazines” or “e-magazines” to reflect their readership demographics or to capture alternative terms and spellings in online searches. (

Online magazines can convert paper-based media into a digital format, transforming one-dimensional magazines, brochures, books and other publications into fully interactive digital dynamite. source: (Knowledge-Centre/Online-Magazine/)

An online magazine shares some features with a blog and also with online newspapers, but can usually be distinguished by its approach to editorial control. Magazines typically have editors or editorial boards who review submissions and perform a quality control function to ensure that all material meets the expectations of the publishers (those investing time or money in its production) and the readership.

Many large print-publishers now provide digital reproduction of their print magazine titles through various online services for a fee. These service providers also refer to their collections of these digital format products as online magazines, and sometimes as digital magazines.

Some online publishers have begun publishing in multiple digital formats, or dual digital formats, that may include both HTML version that look like traditional web pages and Flash versions that appear more like traditional magazines with digital flipping of pages.

Online magazines representing matters of interest to specialists in or societies for academic subjects, science, trade or industry are typically referred to as online journals.

Business model

Many general interest online magazines provide free access to all aspects of their online content although some publishers have opted to require a subscription fee to access premium online article and/or multi-media content. Online magazines may generate revenue based on targeted search ads to web-site visitors, banner ads (online display advertising), affiliations to retail web sites, classified advertisements, product-purchase capabilities, advertiser directory links, or alternative informational/commercial purpose.

The original online magazines, e-zines and disk magazines, or diskmags, due to their low cost and initial non-mainstream targets, may be seen as a disruptive technology to traditional publishing houses. The high cost of print publication and large Web readership has encouraged these publishers to embrace the World Wide Web as a marketing and content delivery system and another medium for delivering their advertisers’ messages.



People publish Ezines because it is a significant and effective business tool to develop relationships within their niche, to keep in touch with their clients/prospects, to build trust and reliability, to position oneself as an expert in a subject and to increase sales.

A successful Ezine with a huge and responsive subscriber base is also an income source in itself because it will attract other Internet marketers eager to advertise in it and willing to pay considerable prices for their ads

The negative side is that an Ezine publisher has to come up with new, high quality content every day, week, month or in whatever intervals his Ezine is published. This content must be considered as valuable and informative by the subscribers, otherwise they would unsubscribe. The publisher’s list would then shrink and this would mean less circulation of his own messages and lower revenue from advertisers.

Ezine Advertising:

An Ezine Advertising means placing an ad in the paid advertising sections of online newsletters or ezine publications. There are several types of ads within Ezines:

  • Solo ads (only this one ad is sent to all subscribers). No other advertisement in the whole ezine
  • Top-, middle- and bottom sponsor ads (refers to where the ad is located within the ezine)
  • Classified ads
  • Free ads (some ezines accept ads without having to pay for it)

The Top Sponsor Ad is placed directly below the content list and above the first article.

Ezine Advertising is still one of the best ways to advertise online because it is cheap and simple and as there are ezines for almost any imaginable niche it gives the advertiser the opportunity to promote his offer to a targeted  public.

The sometimes difficult and time consuming part, however, is to find the appropriate ezine publication for an offer. That does not only mean finding an ezine for the niche you target but also several other factors have to be considered like the size of the ezine’s subscriber base, publication frequency, ad pricing , if it accepts free advertisement (not recommended for paid advertisers as free ads together with paid ads in an ezine tend to make the paid ones less effective). Also the publication area or country may play a role in picking the best ezine for one’s advertisements.

Example for an Online Ezine. (click the this link  )


The History of Online Magazines

In the late 1990s, e-zine publishers began adapting to the interactive and informative qualities of the Internet instead of simply duplicating print magazines on the web. Publishers of traditional print titles and entrepreneurs with an eye to a potential readership in the millions started publishing online titles., founded in July 1995 by David Talbot, was launched with considerable media exposure and today reports 5.8 million monthly unique visitors. In the 2000s, some webzines began appearing in a printed format to complement their online versions. (

In the mid-1990s, publishers began to envision the possibilities the Internet could hold for marketing their publications. The Internet expanded the audience and revenue potential for publishers while also allowing consumers to have instant access to highly visual, interactive news sources.

First Magazines

In 1995, Salon, Slate and Feed magazines launched online magazines to a number of critics. Stefanie Syman and Steven Johnson recognized the potential of the Internet as a media outlet and launched Feed, which was the first online magazine by six months.

Current Market

According to medialDEAS, in 2009-2010 the digital periodical industry is expected to be worth approximately $8.5 billion dollars, which accounts for 28 percent of the total market.

Future Market

By 2020, medialDEAS, forecasts that the industry will increase to $20 billion, accounting for 58 percent of the total market. The launch of products such as the Nook, Kindle and iPad provide consumers greater access to online magazines. The products provide portability to the online magazine and are expected to contribute to the popularity of online magazines.

Source: The History of Online Magazines | magazines.html#ixzz24ZEQJ885


Why publish magazines in digital format?

Because digital brings flexibility and distribution capacity that far exceeds the capabilities of paper media. Web magazines can digitally replicate and then enhance paper-based content by enriching it with video, sound and web links, expanding your traditional publications into uniquely interactive digital products.


What are the benefits of online magazines to publishers?

An online publication doesn’t simply enable you to revitalise your magazines in a versatile web-based format – it also represents a wider cost effective mode of publishing, delivering tangible benefits across the board:

  • Much cheaper than printing
  • Digital distribution costs are a fraction of conventional media distribution
  • Greater circulation and subscription potential – global coverage
  • Huge advertising potential with capacity for interaction and web traffic referrals for advertisers
  • Highly targeted – email direct to your target audience
  • High brand exposure potential throughout
  • Ideal for any industry
  • No technical experience required to create and distribute
  • Bring your content to life with video, sound and interactive links
  • Make your entire back catalogue available online

What’s in it for the reader?

  • Access the magazine anytime, anywhere
  • Download now – read later
  • Visually appealing – vibrant colours, easy to read and ‘clean’ format
  • Easy to use  – simple page turning functions, zoom and search facility
  • Flexible – print selected pages or run off the whole publication
  • Enriched and interactive content
  • Easy to circulate the email or URL to friends, family and colleagues
  • Click straight through to advertiser’s websites
  • Meets the growing global preference for web-based content


Advantages of Online Magazines

The convenience of online magazines are marking them a real presence online. Online magazines and even magazine-like blogs gain thousands of followers and generate high revenue, but there are downsides to the online world of print. Online magazines do not have the same kind of physical presence that paper magazines do, and sometimes people will not take them as seriously.

  • Large Audience

Online magazines allow for a wider audience. For magazines looking to make profit by means of ads, this means a larger audience for revenue. The use of social networking and links will help spread word about the magazine to this worldwide audience.

  • Online Participation

Reader participation is another advantage of an online publication. The use of Internet forums, like buttons, “wall” posts and the ability to link in and out of the website allows for more reader participation and opinion. Some readers like to have their opinions heard, making open audience participation a personable advantage for gaining readers.

  • Convenience

It’s convenient. The use of computer programs to make the online magazine will help the speed at which issues will be produced. Not having to put the publication into print will also speed along the process. Corrections are also easy to make to online magazines. Gaining photos, interviews, follow-up questions and citing sources and social networks becomes easier when publishing an online magazine.

  • Unlimited Space

Depending on what kind of web-hosting you have come across, the world of online magazines offers writers and designers unlimited space to publish their content. This means you will not have to worry about ad-space or cutting down certain articles to make them fit. This also allows for content such as size-heavy video interviews.

Disadvantages of Online Magazines

  • Competition

Creating an online magazine is easier than printing one, making it a market for anyone who knows web design and how to write articles. This large population of online magazines hurts the odds of your magazine getting popular, gaining revenue or getting noticed.

  • No Physical Presence

It does not have a physical presence. Having a magazine online will not allow a reader to simply toss the magazine into her carry-on while flying or heading to work. While magazines can be read on e-readers and tablets, the inability to mark pages and feel it in your hands does not appeal to those who prefer handheld reading material.

  • Skepticism

It doesn’t sound professional. Even in the age of technology there are still those who view online publications as something sketchy and unprofessional, which is a problem for magazines that rely on contacting people for interviews.

  • Social Forums

The social networking that is usually desirable with online magazines can also be a hassle for keeping a clean quality magazine. Social networking and forums on the magazine’s website can lead to open “haters” voicing their opinions, making forum and website moderation important.

  • Iffy Profits

If your website is not doing well in terms of visitors it will be hard to make a profit. Poor advertising of your magazine will result in lack of visitors.


How to Make a Magazine Online

Sad as it may be for collectors of printed magazines, the future of the medium is online. It is far cheaper to produce a magazine online because there is no printing involved, and the Internet offers new, exciting possibilities for magazines like sound and video. Creating a magazine online takes some effort for sure, but less so than for a traditional print magazine.


1          Select your theme. Most magazines have one focus, whether it’s celebrities (as with People) or news features (such as Time) or fiction (Analog Science Fiction/Science Fact). First choosing the theme will then determine how to start the magazine. If the theme is very narrow, such as making wooden clocks, one or two people may be able to write the whole thing. If it is a broader topic, you will need to gather writers.

2          Do some rough sketches about how you want the magazine to flow. Most nonfiction magazines have editorials, main stories, columns and departments. Most fiction magazines have editorials, longer stories, shorter stories, columns and sometimes departments. They also tend to have letter sections–in this case, online letters. Think about how you would hold the magazine in your hands and how you would navigate it online. For a fiction magazine, for example, there would be cover art, usually relating to the featured story; the contents page, sometimes with art work; the editorial and/or column; the featured article; then a mix of the shorter stories and departments or columns. Most fiction pieces work better, especially longer ones, with some form of artwork accompanying them.

3          Search for writers and artists. Since you’re starting the magazine, you probably will be the editor, but you can search for editors, too, if your magazine grows. Searching for writers and artists can be done through personal contacts or online at forums or through classified ads on other Web sites. Many, many writers are out there looking for a chance to write for any online publications, so you probably will get many queries. If you are posting an advertisement, be specific about what kind of writing you want. Otherwise, you will get a lot of queries that don’t meet your needs. Photographers are also out there looking for work. Some will work for free just for the exposure.

4          Design the Web site. You can do this with site design software or even with some of the available online pre-made sites. If you are good with high-level software, use Dreamweaver. For the rest of the world, simpler, template-based software such as Apple’s iWeb are fine. For a front page, use the cover art and a logo, usually the title of the magazine. The logo probably won’t change often, unless it is in different colors, because you want the reader to instantly identify your magazine. One possible design example would be to have the logo top and center with the cover art beneath it, both of which are visible from the moment the page opens. To the left, you can have buttons to take readers to the stories they want to read, the editorial, the columns and the departments. To the right, you can place advertisements if this is a for-profit venture.

5          Set each main element of your magazine on a different page. Each story should begin its own page. If you have multiple book reviews, all of those can go on the same page. Don’t forget to have a button available to go back to the main page. You also can have the same button panel that allows navigation back to the Home page on each subsequent page.


How to Start an Online Magazine

Although an online magazine doesn’t require the outlay of a print magazine (print runs for color glossy publications are very expensive), it’s still a complex venture. At the start, it’s wise to keep your goals modest.


1          Know your subject. It’s easiest to ensure quality contributions if you have the knowledge to analyze them.

2          Think about finances. Even if you start modestly, making the magazine a side project in your life, you’ll probably need to spend money for articles; for artistic help; and for site design, server space and maintenance. If you want to make the magazine a real business, you’ve got to think about a marketing budget; office supplies, phone bills and mailing costs; research costs; any staff salaries; and legal and business help.

3          Work with other people, especially if you want to make your magazine a business, as opposed to a hobby. Work out the practical and financial details of your partnership.

4          Consider how to make a profit. Possibilities include attracting advertising, charging for access, or publishing as a nonprofit and getting grants and donations.

5          Consider the legal aspects of publishing. Be willing to pay for expert advice.

6          Decide how frequently you will publish. Regular, scheduled updates will keep your readers coming back to your site.

7          Decide what rights you will buy from your contributors (both text and visual).

8          Design your site or hire a designer.

9          Learn how to maintain the site yourself (how to substitute new articles for old) or hire someone to maintain it.

10        Start collecting material for your first issue.
Tips & Warnings

  • Start small, perhaps as a one-person “zine.” Choose a simple, readable site design and a doable schedule of issues (twice a month, for example). Concentrate on getting high-quality articles and building a following among a core audience. Then you can expand.
  • Or consider starting out as an e-mail newsletter, which is much simpler to put together than a Web site.
  • Agreeing to nonexclusive electronic rights to the articles you publish will get you the broadest range of contributions, since the authors will be free to republish their work elsewhere in print or on the Internet.
  • Don’t think you’ll make money – or break even, for that matter. Start the magazine because it’s what you want to do.


Examples of Philippine Online Magazine:

  • CandyMagazine –Philippines teen magazine published by summit digital. The magazine contains articles about teen stars, fashion, style, sports, fitness, nutritional suppliments, celebrity interviews, sports injury basics, games, gear, student life, work life, careers, college, university, and more.
  • Cosmopolitan –Magazine featuring style, beauty, love, celebrs, women’s health, career, quizzes, and more.
  • Yummy—Filipino recipe magazine. The magazine featuring easy meals, quick recipe, pinoy recipe, restaurant reviews, food blog, philippines restaurants, supermarket, grocery, and more.
  • StyleBible –Magazine featuring beauty, shopping, fashion, style, fashion trends, celebrity style, preview, and more.
  • Men’sHealthMagazine –Contains articles about fitness, nutrition, weight loss, diet, abs, health eating, fuscle and fitness, and more.
  • PhilippineBusinessMagazine –Featuring business news, financial news, loan, economic staticstics, investing, personal finances, global economics, stock markets investing, mutual funds, retirement investing, real estate investing, banking, environment, labor, industry, investments, trade, utilities, and more.
  • CultureCrashComics –Filipino comic magazine published in Tagalog and English-language.
  • K-ZoneMagazine –Children’s magazine in Philippine




Cinemalaya 2012


Short Features:
Audience Choice – Ruweda
Best Screenplay – Ang Paghihintay sa Bulong
Special Jury Prize – Manenaya
Best Director – Sheron Dayoc (As He Sleeps)
Best Short Film – Victor

Directors Showcase:
Audience Choice- Bwakaw
Best Screenplay – Mumunting Mga Lihim
Best Sound – Kalayaan
Best Original Musical Score – Kamera Obskura
Best Editing – Mumunting Mga Lihim
Best Production Design – Kalayaan
Best Cinematography – Kalayaan
Best Supporting Actor – Art Acuna (Posas)
Best Supporting Actress – Ensemble (Judy Ann Santos, Agot Isidro, Iza Calzado, Janice de Belen) (Mumunting Mga Lihim)
Best Actor – Eddie Garcia (Bwakaw)
Special Jury Prize – Kamera Obskura
NETPAC Awardee – Bwakaw
Best Director – Raymond Red (Kamera Obskura)
Best Film – Posas

New Breed:
Audience Choice – Ang Nawawala
Best Screenplay – Requieme
Best Sound – Aparisyon
Best Original Musical Score – Ang Nawawala
Best Editing – The Animals
Best Production Design – Intoy Syokoy ng Kalye Marino
Best Cinematography – Diablo
Best Supporting Actor – Joross Gamboa (Intoy Syokoy ng Kalye Marino)
Best Supporting Actress – Anita Linda (Sta. Nina)
Best Actor -Kristoffer King (Oros)
Special Jury Prize – Requieme
NETPAC Awardee – Diablo
Best Director – Mes De Guzman (Diablo)
Best Film – Diablo